Hannah Simons
Furza recently worked with RiskSmart to support their current sales team by providing bespoke, in-person sales training, enhancing their skills, and maximising the performance of their existing Sales Development Representatives (SDRs).
We recently visited Ryan Swann, Co-Founder of RiskSmart, and the team to discuss their experience with Furza.
About RiskSmart
RiskSmart is a Manchester-based business that specialises in helping organisations across the globe proactively manage and mitigate risks through innovative technology solutions. Their platform provides comprehensive risk assessments, automated monitoring, and real-time insights to ensure businesses respond swiftly to potential threats. By integrating advanced analytics and user-friendly tools, RiskSmart enables companies to safeguard their operations, comply with regulations and achieve strategic objectives with greater confidence.
RiskSmart sought to partner with locally based businesses to support their growth plans, which included investing in their sales team. Furza supported RiskSmart by providing bespoke training to their team of SDRs, who had joined the company a year prior.
Challenge
With a talented sales team already in place, RiskSmart wanted to maximise the performance and support available to the current SDRs to ensure they had the necessary resources and opportunities to excel in their roles.
As RiskSmart's customer base spans various and complex industries, the main challenge was building their skill set to identify pain points and tailoring messaging to resonate with a wide range of prospects.
Furza's Solution
After a thorough consultation process, Furza created a bespoke 4-week training programme tailored to support the RiskSmart sales team with their future growth plans, keeping in mind the current SDRs' skill sets and knowledge.
The training was delivered face-to-face at Furza’s dedicated training facility, with a mix of both theoretical and practical learning. Furza worked closely with RiskSmart to set individual targets for the SDRs while on the Academy, supporting them with the tools, frameworks, and feedback to achieve their goals.
"What worked well for us was that the training had been completely tailored to our needs. The team at Furza knew the individuals and that they were more experienced than the average people attending the course, so they tailored the training, which is what we needed. We saw significant improvement once the team came back from the training."
Ryan Swann, Co-founder, RiskSmart
The Result
Following Furza's Academy training, the team returned to the office with more experience, confidence, and enhanced skills to drive business results. The training contributed to improved sales results and employee satisfaction, motivation, and retention. Since then, both team members have achieved promotions, which is a true testament to the quality of the training delivered in the Academy and the continued development of the RiskSmart team, who will continue to invest in their talent with Furza in the future.
"The sales team came back more confident. We're growing month on month, and the team is consistently hitting targets and closing deals. That doesn't just come through luck; it comes through the right training and dedication from the team. We saw those changes massively when they returned. Furza is 100% a recommendation from us."
Ryan Swann, Co-Founder, RiskSmart
