Hannah Simons
Last year, Once For All partnered with Furza to create a junior sales function. Since launching the first cohort, Furza has successfully recruited, trained, and developed twelve junior salespeople for Once For All, through our comprehensive end-to-end recruitment and training model. Recently, we sat down with the senior sales management team at Once For All to discuss their experience working with Furza.
About Once For All
Once For All is a fast-growing, cloud-based SaaS company and a European leader in supply chain management, sourcing, and risk and compliance solutions for the construction and property development industry.
Their innovative technology has revolutionised how it's 60,000 customers source and track sales opportunities, manage risk and compliance and provide tools to increase efficiency in their supply chains. Partnering with leading companies within the construction space, including Kier, Vinci and Balfour Beatty, they enable their customers to increase revenue, whilst reducing costs and risk.
Challenge
With the expansion of Once For All’s product portfolio, the company recognised the need for a dedicated team to drive growth and expand its customer base. However, establishing an outbound sales function presented a unique challenge, as no such structure had been implemented previously.
"Once For All had never had an inside sales or business development team. Instead, their focus had been on advancing and innovating within the service industry, so we wanted to build out an outbound sales function to really push new products and services that have been developed within the past 12-18 months."
Victoria Whittaker, SDR Manager, Once For All
Furza Solution
The Once For All team decided to partner with Furza to manage the end-to-end recruitment and training process, to seamlessly build an outbound sales function for the first time to ensure consistent growth of their commercial team.
Furza advertised the position across all major job boards, generating hundreds of applications per cohort. Our dedicated in-house recruitment team then conducted a thorough pre-screening process, evaluating applicants against sales-related competencies to ensure the best fit for the role and Once For All. Successful candidates were then invited to a Furza sales assessment day, where Once For All were able to assess candidates through various group and individual tasks.
Successful candidates from the assessment day were enrolled onto our 3-month Sales Academy, designed and delivered by industry-leading experts. Following a thorough consultation with Once For All, Furza designed a bespoke training programme precisely aligned with the company’s ambitious growth objectives. This highly tailored curriculum combined comprehensive theoretical frameworks with hands-on, practical application. By immersing candidates in real-world scenarios and actionable strategies, the programme ensured they developed the skills, confidence, and insights needed to thrive. As a result, graduates transitioned seamlessly into their roles at Once For All, equipped to make a significant, immediate impact on the business.
The Result
"Once For All had a need to grow and build a brand-new commercial team, Furza allowed us to do that by bringing fresh graduate talent into the organisation. We have been able to go from a sales team of 5 people and grown the team to over 25 very rapidly and scaled very quickly over the last 12 months."
Andrew Preston, Director of Marketplace, Once For All
The sales function at Once For All is now a well-rounded and cohesive team, with the skills and specific product and industry knowledge required to deliver results for the business. Our in-depth understanding of Once For All and their requirements enables us to efficiently find the best talent for their business, time after time.
"The Furza training has allowed our new hires to return to the Once For All office and hit the ground running, they have been able to apply what they learnt in the Academy and implement those skills learnt into their everyday role here. I would absolutely recommend Furza for any businesses that are looking to bring fresh, junior talent into their sales team."
Andrew Jackson, Account Director, Once For All
As Once For All continues to grow as a business, Furza plays an integral role in placing key employees to win new business and help in the delivery of their growth strategies.
If you'd like to find out more about Once For All and their services, please visit their website at onceforall.com.
