Hannah Simons
About iamproperty
iamproperty is dedicated to accelerating the success of Estate Agents by providing a comprehensive ecosystem of solutions that allow agents to focus on what they do best. With over 6,000 Estate Agency branches across the UK as part of their network, they’ve already made significant strides in transforming the industry, enhancing the home buying and selling experience for everyone involved.
iamproperty was founded in 2009 by Jamie Cooke and Ben Ridgway, who identified a gap in the market for a property auction service that would benefit both Estate Agents and consumers. They went on to establish the now multi-award-winning iamsold, introducing the innovative Modern Method of Auction (MMoA) to bring essential speed and security to the property market.
Today, iamproperty is a market leader, offering a comprehensive ecosystem of solutions - from CRM and auction services to onboarding and sales progression. Their Next Gen Agency solutions are trusted by over 6,000 estate agency branches, all aimed at accelerating success across the industry.
High-Growth Opportunity
LDC, the private equity arm of Lloyds Banking Group, recently exited its investment in iamproperty, selling to Perwyn in a transaction that represented a 278% increase in the company’s enterprise value. Following this period of transformational growth, iamproperty sought to further its success by investing in sales talent and training. The goal was to establish a proactive junior sales team that could actively generate new market opportunities - supporting both the current team and overall business growth targets.
Furza Solution
Furza provided iamproperty with a tailored solution to achieve these strategic objectives. Through a comprehensive recruitment and assessment campaign, Furza will identify, evaluate, and build a team of ambitious junior sales professionals who are a strong fit for iamproperty’s culture and goals.
These new hires will receive three months of bespoke, in-person training from Furza’s in-house sales experts, equipping them with the skills, knowledge, and resources needed to drive sales and deliver results from day one.
As iamproperty’s growth continues, Furza will remain a catalyst in expanding their sales capabilities, supplying advanced sales enablement tools and measurable success metrics to support the growth of their outbound function.
"We are delighted to be working with the team at Furza. With their proven track record, expertise and talent they are our perfect partner to ensure we are setting our new team up for success. They are a pleasure to work with and the whole team is supportive and responsive. This is an important investment for us and we are confident that working with Furza is our best chance of maximising results and driving business growth."
Michele Gettins, Chief Marketing Officer, iamproperty
"Having worked with several PE backed businesses looking to invest in their commercial team, it was clear that Furza could support iamproperty develop a repeatable, scalable junior sales function. We are very excited to work closely with the team.”
James Hornsby, Director, Furza
If you’d like to find out more about iamproperty and their services, please visit their website at iamproperty.com. If you're looking to build and scale a sales team, contact our experts today.
