Hannah Simons
Are you considering partnering with an employee training provider but unsure if this is the right decision for your business? Or maybe you understand the benefits, but you don’t know how to identify the right provider for your business? In this blog, we recap the benefits that come from partnering with an employee training provider, and discuss how Furza’s early career recruitment process, bespoke training and sales enablement services can help businesses to build cohesive and high-performing sales individuals and teams.
Why consider an employee training partnership
Employee training is an important aspect of any business, equipping your workforce with the knowledge and skills they need to perform their jobs effectively. Post-pandemic figures have shown emerging skills gaps due to business disruptions, which has only accelerated the need for businesses to provide quality training for employees to ensure continued performance and employee retention.
Developing and delivering a training programme can be time consuming and costly, particularly for small to medium sized businesses or any company that’s operating a lean structure. This is where employee training partnerships can be hugely beneficial.
Why should sales teams outsource their employee training to external providers?
If you're a sales leader in a competitive and ambitious company, then you're likely to be experiencing a unique set of challenges when it comes to employee training.
All business leaders will agree that it’s imperative that your employees have the skills to effectively do their job. Within a highly competitive market, sales staff tend to have a high-turnover rate, highlighting the need for employees to have the necessary knowledge to maintain performance, feel valued and engaged with their role. Outsourcing employee training to external providers can help sales teams overcome these challenges.
What to look for in a sales training provider:
When looking for an external employee training provider, there are several key factors to consider. Here’s a few to look out for:
They understand your needs and are willing to grow and pivot
The provider should have a deep understanding of the sales industry and the specific needs of your company. They should be willing to work with you to develop a training programme that meets your criteria and be open to making changes, adjusting the programme to your requirements.
They operate in the space
The provider should be up to date on the latest trends and best practices for sales teams and have the experience to match. They should be able to provide training on the most current techniques and technologies, whilst adapting to changes in the industry as they occur.
They operate using accredited trainers and industry practitioners
The provider should have a team of experienced trainers and industry practitioners who are well-versed in the industry, with the necessary qualifications and credentials to deliver your unique programme. Ensure that the training provided is of high quality and that the employees receive training from experts in the field.
At Furza, our team of early career training experts educate the next generation of sales leaders to suit your business or organisation. Our bespoke training programmes are designed and delivered to consistently high standards, and endorsed by The Institute of Sales Professionals, meaning that your employees and business can have confidence knowing that the training provided is certified by the industry's professional body.
Not only do we train, but we recruit this talent for you too – harnessing a consultative approach to understanding your needs and finding the candidates perfect for your criteria. So, what's the benefit of recruiting and training through an external provider?
Benefits of working with an employee training provider
Time Efficiencies
One of the main benefits of working with an external employee training provider is the time saved for sales team leaders. The time and resources of developing and delivering training materials and programmes is alleviated from key staff members allowing them to focus on more value-add tasks for the business.
- External providers remove the strain on internal resources, allowing
sales team leaders to focus on developing the business, bringing in sales leads
or nurturing existing clients. - Training providers bring with them a host of expertise and experience that a sales leader may have had to find and learn for themselves before designing and delivering a programme.
- Sales leaders and managers who deliver the training would also need to spend time tracking and reporting progress of those participants which adds to their workload and ultimately detracts them from their day-to-day responsibilities.
At Furza, we go a step further when it comes to saving you time. Through our training model, and our uniquely crafted programmes, we assess and monitor all candidates within your chosen time period, reducing the risk and the costs incurred by any leavers throughout this period, and providing an end-to-end solution to forge a right-fit sales individuals for your business.
Cost savings
Hand in hand with time efficiencies, working with an external training provider can help with cost savings for your business. Here’s how:
- Outsourcing employee training reduces the need for your company to invest in creating and maintaining a full-time training department. This can be a significant cost saving exercise, particularly for small and medium-sized businesses. Instead, you can rely on the expertise and experience of an external provider to design and deliver high-quality training programmes, relevant to your industry and employee needs.
- Developing your own specialised training programme often requires investment in software and delivery platforms, that would otherwise be absorbed into the cost of hiring an external training provider. This saves time and effort, and ultimately internal resource costs, in research and later investment.
With Furza's Academy offering, all candidates are retained under Furza’s headcount for the first three months of their training. This is a significant saving for businesses who would have otherwise incurred the cost of recruitment, onboarding, and training all within this same time period.
See our case study on how this benefited BCIS and how Furza's recruitment and training process transformed their sales team.
Consultation
When seeking the right external recruitment training provider for your business, consider how consultative their approach is. Working in partnership should allow your business to work closely with an experienced and knowledgeable partner to develop a training programme that meets the specific needs of your business and employees.
At Furza, our consultative approach is a fundamental part of our process. Not only do we place a huge importance on understanding your business and the requirements you have for your own recruitment and candidates, we go a level deeper. We take the time to understand your business, the problems you’re facing, and your ambition, so the recruitment and training process is bespoke to you and in-line with your wider business objectives.
Training developed bespoke to your business
Training is not a ‘one size fits all’ approach, especially within the sales industry where there are continual changes and evolutions in processes, software, and tactics.
Bespoke training programmes are a unique feature offered by us at Furza and there are many benefits that come from this:
- Our specificity allows for the training to be directly applicable to candidates. Rather than theory-based examples or industry recommendations, direct training based upon industry best practices and experiences allows candidates to be trained in the field concisely, learning implementable skills from the off-set.
Curating bespoke sales funnels through Furza’ programme considers how you want to sell as a business and develops the best means and methods of how to do this for your specific industry and needs.
Industry leading trainers
Working with an external employee training provider should offer valuable sales expertise and experience. At Furza, our team has a wide range of experience in the SaaS and technology industry, sales recruitment and training, meaning you can have a ready-made team, sourced and vetted by Furza, without having to dedicate internal resources toward the curation and dissemination of training.
In person recruitment and training
Unlike many recruitment training providers within the industry, Furza offers face-to-face training. Following the pandemic, many providers have continued the virtual practice and whilst it can offer convenience and ease, there are concerns for the impact on engagement and social interaction. Here’s why we operate your bespoke recruitment and training programme in-person:
- In-person training leads to increased engagement and participation, due to less distraction and more stimulation through social, in-person teaching.
- Face-to-face training can help strengthen relationships and foster teamwork among candidates who will be working together within your organisation following their training, helping to build a cohesive team.
- When learning from a leading industry trainer, live in a room with other candidates, trainees are more likely to absorb, adopt and apply what they have learnt. We’ve found that candidates feel more accountable when educated via in-person workshops. Given the nature of a sales role, where personability and demeanour is important, training and working around experienced sales leaders can help candidates to observe and absorb these working practices and later reflect these skills in their own role.
Through this, Furza delivers high quality learning experiences that are memorable and impactful to all candidates and employees.
Sales enablement and materials
To ensure that your new training is implementable we provide sales enablement and sales enablement materials that are suited to your needs, employees and industry. We provide the resources and tools your new recruits need to engage with their new skills, ultimately enhancing employee performance and prospecting.
Alongside the bespoke training programmes delivered, we support your employees with proven frameworks for best practices, personalised interactive playbooks for your business sales functions, CRM support and more. We understand what it takes to be successful in your industry and design the training and materials specifically, providing your team with a solid framework for success.
Get started today
If you're looking for a time and cost saving approach to employee training and need a hands on approach to recruiting and upskilling your next generation of employees, contact our team today to discuss a tailored sales recruitment and training programme.
