Furza Academy

Where early‑career talent turns into capable, confident sales hires who ramp fast. Structured recruitment and sales training that prepares new hires to contribute from day one. We source, assess and develop early‑career talent so you can scale with confidence.

Who is Academy for?

Furza Academy is sales training for fast‑growth and PE‑backed businesses that need a repeatable, scalable way to hire and develop early‑career sales talent.

It suits leaders who want:

A structured way to onboard and develop new hires
Faster time-to-target and stronger retention
A partner who understands the pressure of scaling a commercial team

You’re hiring 2–10 early‑career salespeople

You need a consistent outbound engine

You’re in a fast-growth stage and need pipeline, fast

Managers are stretched and capability varies

You want new hires to arrive trained, not learning from scratch

What it solves:

Unpredictable hiring

We screen for drive, communication and commercial instinct, not CVs.

Slow ramp

New hires arrive trained in fundamentals, not learning by osmosis.

Early churn

Candidates understand the role, the expectations and the craft before day one.
Scaling pressure

You add headcount without building an internal recruitment or L&D engine.

Bandwidth burden

Your leaders get output without the cost of managing it day to day.

We own a pipeline of high-intent, pre-qualified sales talent powered by brand equity and targeted campaigns, attracting 5,000+ early‑career applicants each month.

Every applicant gets a call. No gatekeeping. No CV screening.

With years of experience in building sales capability, we know what makes a successful salesperson. Focusing exclusively on sales, we understand the demands of the role, and the qualities required. Candidates complete a 4‑stage process:

Screening call
Phone interview
Video pitch
Assessment centre

The assessment centre is a 6‑hour session built around applied exercises that reveal capability, communication and potential.

You hire a team in one day.

Our programme helps organisations train, coach and develop top sales talent. Through in-depth sales training and live call coaching, we equip individuals with the skills, resilience and expertise needed to drive results and generate ROI from day one in your business.

Our programme covers:

Prospecting
Outreach
Discovery
Qualification
Objection handling
Pipeline hygiene
Sales behaviours and mindset
Live calling

And more. Sales training is delivered in person in our Manchester office.

It’s hands-on, practical and built around real situations.

A structured first 60 days back in your business so the training holds. Hires return to your team supported by coaching and management that turns new skills into consistent habits.

Daily sales meetings
Interactive workshops
Individual, one-to-one sessions
Performance KPI reviews

Trained hires join your team as permanent employees, confident, prepared and ready to contribute to your pipeline.

What you can expect:

Ongoing support through the first 3 months

When most hires succeed or stall.

Faster time to productivity

Ramp measured in weeks, not quarters.

Stronger retention

94% year‑one retention rate.

A repeatable way to scale

Add 2, 5 or 10 hires without building internal recruitment or training.

Reduced internal burden

Your leaders focus on coaching and revenue, not screening or onboarding.

Prepared, confident hires

New recruits arrive fluent in the basics and ready to work.