Earlier in the year, Furza supported global security company, Intruder, to accelerate business growth by building an outbound sales function.
We recently caught up with Dane Vallejo, VP of Sales and Customer Success at Intruder, about his experience with Furza.
Intruder keeps track of attack surfaces, showing companies where and how they may be vulnerable, prioritising issues and filtering noise, so they can fix the problems that matter most. Combining continuous networking monitoring, automated vulnerability scanning, and proactive threat response, Intruder provides a real-time view of even the most dynamic attack surfaces in one, easy to use platform. With actionable results prioritised by context, Intruder brings an easy effectiveness to vulnerability and attack surface management.
Historically Intruder has been a very strong product led growth company which has been a really good growth engine for us. More recently we wanted to compliment this motion of growth with a new sales led motion so for the first time we have been going outbound on a cold basis."
Dane Vallejo, VP Sales and Customer Success, Intruder
"Furza came to us through cold outreach and the experience was positive from the very start. They quickly grasped our challenges and what we wanted to achieve in terms of the objectives we set as a business, making us feel listened to from day one. Rather than offering a one-size-fits-all solution, Furza tailored their approach specifically to our needs."
Dane Vallejo, VP Sales and Customer Success, Intruder
Furza ran a comprehensive recruitment campaign for Intruder, generating over 1000 applications and running a 20-person assessment day of high calibre, eager junior sales talent. The two successful candidates were then enrolled onto a bespoke Sales Academy, equipping them with the skills and resources required to be successful in their role as Sales Development Representative, tailored to Intruders growth goals and business objectives.
"We chose to work with them because they implicitly understood what we were aiming to achieve. Every interaction, from the initial sales conversations to the upskilling and training stages, reflected a deep understanding of our goals. Their solution was highly customised, taking into account the unique factors and objectives we wanted to accomplish as a business."
Dane Vallejo, VP Sales and Customer Success, Intruder
"The training academy at Furza provided an outstanding experience for both our new hires and for us. Our two new hires developed rapidly thanks to the exceptional training course. The trainers at Furza kept me informed of their progress throughout, ensuring I was always up-to-date. When the SDRs returned to the office, they were well-prepared and immediately began delivering results. From day one, they were on the phones, booking meetings, and building a strong pipeline. The entire process was comprehensive and holistic—truly a brilliant experience from start to finish."
Dane Vallejo, VP Sales and Customer Success, Intruder
If you’d like to find out more about Intruder and their services, please visit their website at intruder.io.