Furza is delighted to announce our partnership with Air IT, which has invested in Furza’s Accelerate training programme. Through a bespoke initiative, Furza will recruit, train and develop an early-career account management team to accelerate business growth.
Air IT is a fast-growing, award-winning Managed Service Provider (MSP), uniquely positioned to deliver exceptional IT and Cyber Security solutions to SMEs across the UK.
As a specialist IT support provider, it offers a comprehensive suite of services including IT support, cloud infrastructure, modern workplace, cyber security and business intelligence. With a customer base of 2,300+ spanning various industries, Air IT is trusted by renowned names such as PGA, Wolverhampton Wanderers FC and Nottingham Rugby.
Since its inception in 2005, Air IT has achieved significant growth, both organic and through acquisitions. Its commitment to growth, innovation and success has been recognised with numerous awards, including CRN’s MSP of the Year 2024 and Channel Futures MSP 501.
Air IT has launched a new initiative to recruit and train early-career professionals, strengthening its sales team to support continued business growth and expansion.
This strategic move ensures a steady pipeline of fresh talent, allowing Air IT to develop account managers in its own way, supplementing its experienced team with new energy and skills. By expanding the account management function, the company aims to increase customer contact levels, build stronger client relationships, and further enhance the high-quality service it provides.
"We believe in developing talent from the ground up, equipping ambitious individuals with the skills and expertise they need to succeed in the IT industry. This initiative not only supports our growth but also ensures we continue delivering the best experience for our clients"
Barney Taylor, CEO, Air IT
The recruitment drive is part of Air IT’s broader commitment to nurturing talent and fostering long-term career development within the business.
Furza’s dedicated talent acquisition team processed over 700 applications for Air IT, thoroughly pre-screening candidates to ensure quality, role suitability and cultural fit. The rigorous recruitment process included a four-stage interview, culminating in a bespoke face-to-face assessment centre, where candidates were evaluated against specific competencies tailored to Air IT.
Successful candidates will join Furza’s Accelerate programme in March, starting with a two-week intensive course tailored to Air IT and their role. This course equips new hires with the core selling skills and knowledge essential for account management, with a range of sales and business modules such as mindset, active listening and effective questioning. These newly acquired skills are then practically applied through role-plays and real-life scenarios, ensuring Air IT’s new Account Managers have the ability and confidence to build relationships within their account portfolio.
To maximise training implementation, candidates will also receive individual on-the-job coaching sessions, customised to meet the specific needs of each learner. The focus will be on refining skills, reinforcing learning and maintaining accountability to drive successful outcomes.
Furza is excited to continue supporting Air IT as they scale. To learn more about Air IT and its services, visit their website at airit.co.uk.