A primary objective for business owners is to achieve long-term business growth. To accomplish this, as part of a wider business strategy, they will also need a robust sales team that is capable of driving new business.
Maintaining a high-performing sales team can be a challenging task that requires effective development and training to keep the team up to date with the latest trends and technologies to stay competitive.
When it comes to investing in sales training, businesses must determine whether they should leverage their internal resources and provide in-house support to their salespeople or seek outside expertise from a sales training provider with a proven track record and experience.
This blog highlights the key reasons to consider outsourcing sales training programmes and the benefits associated.
Outsourced sales training is a practice where a company enlists the services of a third-party training provider to handle its sales team development initiatives. This approach is often adopted as a means of promoting continuous improvement within the sales team function, by exploring innovative and efficient selling skills.
An outsourced sales training provider should be able to offer learning and development activities to suit your team’s strengths and weaknesses, and that are tailored to your market and organisation. These activities can range from helping to develop fundamental sales techniques, deal with objective handling, teach selling methods, introduce innovative technology to assist prospecting, and building resilience and motivation within your team.
There are a variety of reasons why organisations would consider outsourcing sales training, below we discuss some of those drivers in more detail.
When sales professionals are equipped with the necessary skills and knowledge, they are better positioned to consistently close deals. By outsourcing training programmes, businesses can save time and allocate resources to other important areas. This eliminates the need for costly and time-consuming in-house training initiatives. In turn, sales leaders can concentrate on revenue-generating activities, thereby maximising the value of their time.
Collaborating with an outsourced training provider can offer help to mitigate costs associated with internal training development and high employee turnover rates. Internal training development can be challenging, often requiring a large time investment, with a lack of measurable results. By engaging an external training provider with specialised expertise and experience, businesses can save valuable time, effort and internal resource costs.
Furthermore, neglecting employee training and development can lead to reduced productivity, increased employee turnover rates, and a negative impact on employee morale. These consequences restrict the potential development of employees, and can lead to a poorly performing sales team, and in turn the company as a whole.
jobs come with the potential for signification remuneration in the form of salary, commission, bonuses or a mix of all these things. Wage and performance-based incentives are one of the most lucrative factors of working in business-to-business sales roles. With an income based on your own individual efforts and performance, it’s the perfect role for an individual with ambition and self-determination to succeed.
Developing and delivering sales training programmes can be a time-consuming process that requires significant investment in terms of resources and effort. By outsourcing the development and delivery of sales training to a third-party training provider, businesses can alleviate the burden on key staff members, freeing them up to focus on value-add tasks that drive the business forward.
Furthermore, outsourcing sales training provides businesses with the flexibility to scale up or down based on their changing requirements, without the need to invest in additional resources or infrastructure. This flexibility allows businesses to adapt to changes in the market and stay ahead of the competition, while also ensuring that their sales teams have access to the latest tools and techniques needed to close deals and drive revenue.
Outsourcing training can give your salespeople access to high-quality, practical and results-driven training. In-house learning programmes often come with issues that can include inconsistent and inefficient training. Outsourcing training to an expert provider ensures that training is delivered consistently, effectively and to high standards. Furthermore, in an industry where change happens frequently, external providers will have up-to-date theory, principles, tactics and techniques to ensure training is up-to-date and relevant.
Expert training providers should have the experience and knowledge to deliver sales-specific training that is tailored to meet the needs of a particular business or industry. Additionally, external providers stay up-to-date with the latest industry trends, theories, principles, tactics, and techniques to ensure that training is always current and relevant.
Sales training is a key factor in developing high-performing sales teams, and a well-planned and executed training strategy can provide a significant competitive advantage to an organisation. By enlisting the help of sales training experts and investing in the development of capable and high-performing salespeople , your business can help to drive high performance and position itself for success to stay competitive in your market.
By investing in the development of your sales team, your business also shows its commitment to employees, helping to attract and retain the top sales talent to meet your commercial targets and drive business growth.
At Furza, we understand that training is not a ‘one size fits all’ approach, especially in the sales industry where there are continual changes. We work with you to create a bespoke training programme aligned to your business, solution and products. Our consultative approach to training allows for the training to be directly applicable to your employees and in-line with your wider business objectives.
All our training is designed and delivered in-house, face to face by our team of experts, meaning you do not have to dedicate internal resources toward the curation and dissemination of training. To ensure your new training is implemented effectively, we provide sales enablement materials that are suited to your needs, employees and industry. Alongside the bespoke training programmes delivered, we support your employees with proven frameworks for best practices, personalised interactive playbooks for your business sales functions, and CRM support. Our team of sales experts take the time to understand what it takes to be successful in your industry and tailor the training and materials specifically to your business, providing your team with a solid framework for success.
When it comes to sales training, companies must embrace partnerships with businesses that can deliver the skills employees need to power their companies forward. If you’re looking for a time and cost saving approach to sales training, contact one of our experts today.
Contact our team today to find out more.